The video game Industry took in about 9.5 billion in 2007, so obviously the people doing video game advertising know what they are doing. I literally just spent the past 30-40 minutes becoming completely sucked into a PlayStation 3 game I’d previously never even looked at, and will be buying it when it comes out later in the month. So while I was sitting here, getting completely off-task and unproductive, I figured I would let you know about it and provide you a marketing lesson. I understand this is for Brawl Stars Hack and you probably do not sell video games, but stay with me because there are a few gold nuggets in this one. I learned about it while shopping at Amazon for another game I always like to play PlayStation 3 during my down-time to unwind and have a little fun while I listen to instructional audios.
After that I took a Long about YouTube and watched a whole lot of videos of this game from the proprietors of it. I watched a fast video discussing the game, how it was created, etc. And thought the concept was cool, so I checked out a related video. In that one I witnessed others playing the game on display, demonstrating how awesome it actually was. While they were playing, I discovered that they spoke about how it was different from other games. There is a game called Oblivion that is set up very similarly to Fallout and they of course mentioned how it was better than Oblivion that was also a best seller.
As I watched a few more videos, I was hooked very quickly. I got suckered into the story and the uniqueness of this game and now I will buy it when it comes out. Now, what kind of marketing lessons can you learn from how they set up their video game advertising? Before you launch a product or relaunch, then you want to show proof of whatever benefit you are trying to display. In these videos, they showed proof of the uniqueness of this game. They revealed proof of how fun it was to play with that is the reason why people buy games in the first location. They also had the videos to make you fall in love with the story, which is quite important in today’s video game advertising world.
In any product Release, You need to hook your prospects on an emotional level. In one video, the founder spoke about how you may be evil and live out your dark dreams like blowing off someone’s mind that pissed you off. Now think about that for only a minute. We have all had that “thought” of killing someone but we do not do it due to the consequences going to jail, with a bad conscious, possibly going to hell, etc. Killing someone is a really powerful emotion for virtually everybody on Earth. We just do not do it for quite obvious reasons. However, in video games there are no ethics. You can wreak havoc without any results, and the owner knew that and took advantage of the emotion within us.
When these companies start video game marketing, they do it in sequences. Although I watched them all at exactly the exact same time because it is coming out in a week, they generally allow you to look forward to upcoming videos and really show you the game. The next time you are doing a product release, think of how video game advertising is done and “swipe” their advertising ideas. The main points to take home are there are different ways to demonstrate proof than revealing testimonials. Videos work incredibly well, and yes even with products that are electronic, so begin using them. Also, make sure you Understand the psychology of the buyer like the men and women who did the video game marketing for Fallout three comprehended the dominant resident killing emotion that all of us savages have inside us.